Marketing & Advertising Media for Apartment &
Multifamily Properties
http://karenhanover.
com/
Concentrating on the positive side of the income statement,
rents generate the income for apartment & multifamily
properties.
Tenants pay those rents, so the...
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Marketing & Advertising Media for Apartment &
Multifamily Properties
http://karenhanover.
com/
Concentrating on the positive side of the income statement,
rents generate the income for apartment & multifamily
properties.
Tenants pay those rents, so the focus of
marketing and advertising is to fill the property with
tenants paying market rents.
High vacancy rates kill cash
flow.
But, there s a balance that must be maintained
between the cost of promotion and marketing and the
results.
Filling units by offering three months free rent
might be easy, but that s a really high marketing cost
assuming an apartment or multifamily project that s in
good condition, and represents itself well in the market, or
even has one or more
.
So,
marketing niche opportunities, what
are the available media and the strengths and weaknesses
per & Magazines
aples
of each?
Newspa
There s no mystery here, as these print media are st
for advertising apartment & multifamily properties.
Newspapers and magazin
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